no. 01 · 620 gsm · zero-twist
after the shower
Cloud-soft untwisted loops that drink the shower dry.
everyday rituals, thoughtfully woven
the best partcomes afterthe shower.
Natural textures. Considered colour. Thoughtful towels for the small moments that make your day.
colour, the cosy kind
soft shades.
a little character.
olivecocoadusty blueochreivory
the collection / made for your moment
every after deserves its own towel.
From a quiet morning to a dip in the sea. Find the weave, weight and feel that belong to your after.
no. 02 · 420 gsm · terry
after the gym
Soft cotton terry. A clean, simple everyday essential.
no. 03 · microfibre suede
after yoga
Grips the mat, soaks up the sweat, gets grippier when damp.
no. 06 · six-layer muslin
after bath time
A hooded towel with ears, soft from the very first bath.
no. 07 · and more
more afters
Hair wraps, monsoon towels and tea towels, for the smaller afters in a day.
the fluff-o-meter
how fluffy is too fluffy?
GSM is grams per square metre: basically, how much towel you get. More grams, longer loops, bigger hug, and more hours on the line. Slide to find your sweet spot.
- Feels
- plush
- Dries indoors in (estimate)
- about 5.5 hours
- Loop height
- about 7 mm
- A 70 × 140 cm towel weighs
- about 637 g
GSM
after the showerplush
fabrics
good fabric.
you can feel the difference.
the colour rail
pick a colour. we’ll hang it up.
Our five signature shades. Olive, cocoa, dusty blue, ochre and ivory — made to sit beautifully together.
the small print, in big letters
the after promise.
free delivery over ₹999
Anything under that ships for ₹99, anywhere in India.
30 nights to fall for it
Use it, wash it, snuggle it. Still not smitten? Send it back.
pre-washed, ready to drink
Thirsty from the very first shower. No awkward first date.
returns from your doorstep
We pick it up, you get your money back, nobody hunts for tape.